+971502647714
SINCE - 2012
FREELANCER
professional Photography: Since 2012, I’ve been actively covering high-profile events and concerts across Yas Island and Yas Bay, collaborating with some of the most famous and prestigious venues in the area. My work captures the energy, emotion, and ambiance of live entertainment, and is used across social media, promotional campaigns, and PR material.
Brand & Event Marketing: I create tailored digital content for event promotions, from teaser visuals to post-event highlights, contributing to increased visibility and online engagement.
Client Diversity: My freelance projects range from lifestyle shoots and product photography to full-scale campaign visuals for hospitality, retail, and entertainment brands.
SINCE -2005
GRAPHIC COMMUNICATION SPECIALIST
FIBREX CONSTRUCTION GROUP:
I oversee the creative direction and visual content for 12 diverse divisions including Aluminium, Composites, Joinery, Interiors, Water Works, Waterproofing, Ready-mix, Building Materials, Precast, and MEP.
Graphic Design & Photography: Develop high-quality visual assets that highlight each division’s strengths and maintain visual consistency across all marketing materials.
Brand Management: Ensure alignment with Fibrex’s overarching brand identity across all platforms.
Creative Strategy: Craft division-specific marketing strategies that increase visibility and audience engagement.
Visit: www.fibrex.ae
SINCE - 2005
GRAPHIC DESIGNER & PHOTOGRAPHER
LEBANESE BUSINESS COUNCIL - ABU DHABI
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VIP Event Coordinator.
JUNE 2022 - MAY 2025
SOCIAL MEDIA MARKETING
Worked closely with the Mall Managing Director, I help shape and execute the marketing vision for one of the largest malls in Abu Dhabi, housing 200+ retailers.
Social Media Management: Lead content creation and engagement strategies across platforms like Instagram and Facebook.
Photography & Graphic Design: Create visually engaging content (photos, videos, designs) that reinforces the mall’s brand identity.
Digital Screens Management: Oversee the timely and relevant updates of content across the mall’s digital display network.
Brand Collaboration: Coordinate with retail brands to produce on-brand artwork and marketing assets.
Note: Deerfields Mall is managed by Fibrex Group.
MARCH 2019 - OCTOBER 2019
SOCIAL MEDIA MARKETING
FIBREX PROPORTIES
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Social Media Marketing Specialist for Al Reef 2 Villas in Abu Dhabi.
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Selling/ Renting / Lease to Own/ Marketing Solutions.
1998-2005
GRAPHIC DESIGNER
ANNAHAR NEWS PAPER - BEIRUT
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